Business Turnaround Strategies

Dear Captain BUZ:
The economy continues to represent unpredictable challenges for me and my business. I’m not sure what to do or where to begin. Please help!
Lee, New York
Hi Lee:
You’re not alone. Let’s begin by assessing The Four R’s: Restructure, Refinance, Recapitalize and Respond.

Restructure Restructuring your business under the current economic climate can take many [...]

Taking advantage of eMail Marketing?

Ellen from North Dakota writes:
Dear Captain BUZ:
I know marketing is very important to my business, particularly when the economy gets shaky, but how can I take advantage of email marketing when I don’t know where to begin?
Dear Ellen:
eMail marketing is all about leveraging technology to make friends. In fact, let’s use the word “FRIENDS” to [...]